È Read Ï The Art of the Pitch by Peter Coughter Ï nikeairmaxcheapuk.co

È Read Ï The Art of the Pitch by Peter Coughter Ï Every interaction is business life is a sales pitch, and the product of the sale is you You, and your ability to be trusted, and the credibility you bring to your work Quiet and reserved people often resent the need to sell themselves and think the quality of their ideas should be the measure, not how they are packaged But the reality is, in our information overloaded world, the best ideas will never be heard if they are not presented in a compelling way It s no secret that the best communicators earn the most power and influence, even if their ideas are second rate erm.
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Donald Trump This book breaks down the art form of pitching and in my opinion does it rather well.
Honestly, I found this book talking about the same concepts that have been chanted to me as I grew up.
However, the reason why I found this book so interesting was the fact that it taught me these same concepts in a way that made me listen The book was repetitive, but I was engulfed by the way the author wrote his opinion and by his real world examples It accomplished something I didn t realize until I got to the end The book was able to pitch me the same concept, in its own way It was different, refreshing and I loved it I learned that sometimes, Its not the content but the person that makes it interesting This is something I was taught for years, but this book is the proof that showed me without actually saying it.
I had to read this for a class and the writer s arrogance was a huge turn off There were some helpful tips, but it was mostly basic information with a lot of bragging Additionally, there was a LOT of contradictions in the advice as well as occasional misogyny Would not recommend.
In the high intensity world of business, it is important for firms to do whatever they can to stay ahead In order to sell a product, service, or idea, the audience must first be convinced This is exactly the topic of discussion in Peter Coughter s book, The Art of the Pitch Persuasion and Presentation Skills that Win Business Coughter begins by explaining his credibility in the book s introduction he was a part of Siddal, Matus Coughter Ad Agency, a company that started with three inexperienced men and eventually became very successful Additionally, he is currently a professor at Virginia Commonwealth University at the VCU Brandcenter graduate program Coughter s objective for this book is essentially to teach presentation skills to anyone who has an idea they want to share Throughout the entire book, a combined argument Every interaction is business life is a sales pitch, and the product of the sale is you You, and your ability to be trusted, and the credibility you bring to your work Quiet and reserved people often resent the need to sell themselves and think the quality of their ideas should be the measure, not how they are packaged But the reality is, in our information overloaded world, the best ideas will never be heard if they are not presented in a compelling way It s no secret that the best communicators earn the most power and influence, even if their ideas are second rate erm.
.
Donald Trump This book breaks down the art form of pitching and in my opinion does it rather well.
Honestly, I found this book talking about the same concepts that have been chanted to me as I grew up.
However, the reason why I found this book so interesting was the fact that it taught me these same concepts in a way that made me listen The book was repetitive, but I was engulfed by the way the author wrote his opinion and by his real world examples It accomplished something I didn t realize until I got to the end The book was able to pitch me the same concept, in its own way It was different, refreshing and I loved it I learned that sometimes, Its not the content but the person that makes it interesting This is something I was taught for years, but this book is the proof that showed me without actually saying it.
I had to read this for a class and the writer s arrogance was a huge turn off There were some helpful tips, but it was mostly basic information with a lot of bragging Additionally, there was a LOT of contradictions in the advice as well as occasional misogyny Would not recommend.
In the high intensity world of business, it is important for firms to do whatever they can to stay ahead In order to sell a product, service, or idea, the audience must first be convinced This is exactly the topic of discussion in Peter Coughter s book, The Art of the Pitch Persuasion and Presentation Skills that Win Business Coughter begins by explaining his credibility in the book s introduction he was a part of Siddal, Matus Coughter Ad Agency, a company that started with three inexperienced men and eventually became very successful Additionally, he is currently a professor at Virginia Commonwealth University at the VCU Brandcenter graduate program Coughter s objective for this book is essentially to teach presentation skills to anyone who has an idea they want to share Throughout the entire book, a combined argument Great book, really interesting insights I did find it repetitive, to the point where I felt like I had previously read entire sentences But aside from that, it offered some good advice which really applies to advertising and presenting in general.
The Art of the Pitch was a delight to read It makes a very clear, precise point, with some fantastic real life examples My opinion is of course biased, as I am naturally drawn to the world of advertising.
It sometimes makes the point in a repetitive fashion, but this is partly attributed to the fact that The Art of the Pitch is something that needs to be practiced See this merely as a tool to perfect the art, rather than expecting to be great at advertising by reading this book alone.
My favorite parts were the accounts of the Mercedes Benz pitch, and the Sega pitch I would recommend this book to any advertising enthusiasts.
Occasionally, A Great Idea Will Sell Itself The Other % Of The Time, You Have To Find A Way To Persuade Others That It Is, In Fact, A Great Idea Most Executives Spend The Vast Majority Of Their Time Creating Their Work, And Almost No Time On The Presentation Through An Engaging And Humorous Narrative, Peter Coughter Presents The Tools He Designed To Help Advertising And Marketing Professionals Develop Persuasive Presentations That Deliver Business Readers Will Learn How To Hone Their Individual Natural Presentation Style, How To Organize A Powerful Presentation, How To Harness The Elegant Power Of Simplicity, How To Truly Connect With An Audience, How To Rehearse Effectively, And Most Importantly, How To Win The book The Art of the Pitch Persuasion and Presentation Skills that Win Business written by Peter Coughter was a book written from a marketing executive perspective focusing on its main point that a good product is not enough to win Once reading the book, it is clear Coughter s audience are presenters While the book offers advice for marketing in general, the tips he provides are aimed at the presentation side of marketing so than the analytical and statistical side The biggest take away from the book, for me, was that your presentation isn t even a presentation it s a conversation I found this interesting because for most of my life, I had been taught to keep things professional and to put your best foot forward And while it is certainly true that you need to be at the top of your game, Coughter stresse Not very impressed with the book The book is written in a colloquial manner and is full of fillers First of all presentation skills are not easily attainable through a list of pointers You don t read a book on presentation to improve your presentation skills It takes years of practice to find your own style of presentation There are many anecdotes in the book but they are in italics WHY You make the text harder to read Many pointers mentioned in the book are generic I strongly suspect the usefulness of this book I wouldn t even read the book if it weren t a free book.
Smart stories and approaches from one of the best new business leaders in advertising A must read if you are in pitches.



The Art of the Pitch was a delight to read It makes a very clear, precise point, with some fantastic real life examples My opinion is of course biased, as I am naturally drawn to the world of advertising.
It sometimes makes the point in a repetitive fashion, but this is partly attributed to the fact that The Art of the Pitch is something that needs to be practiced See this merely as a tool to perfect the art, rather than expecting to be great at advertising by reading this book alone.
My favorite parts were the accounts of the Mercedes Benz pitch, and the Sega pitch I would recommend this book to any advertising enthusiasts.
Great book, really interesting insights I did find it repetitive, to the point where I felt like I had previously read entire sentences But aside from that, it offered some good advice which really applies to advertising and presenting in general.
The book The Art of the Pitch Persuasion and Presentation Skills that Win Business written by Peter Coughter was a book written from a marketing executive perspective focusing on its main point that a good product is not enough to win Once reading the book, it is clear Coughter s audience are presenters While the book offers advice for marketing in general, the tips he provides are aimed at the presentation side of marketing so than the analytical and statistical side The biggest take away from the book, for me, was that your presentation isn t even a presentation it s a conversation I found this interesting because for most of my life, I had been taught to keep things professional and to put your best foot forward And while it is certainly true that you need to be at the top of your game, Coughter stresse Not very impressed with the book The book is written in a colloquial manner and is full of fillers First of all presentation skills are not easily attainable through a list of pointers You don t read a book on presentation to improve your presentation skills It takes years of practice to find your own style of presentation There are many anecdotes in the book but they are in italics WHY You make the text harder to read Many pointers mentioned in the book are generic I strongly suspect the usefulness of this book I wouldn t even read the book if it weren t a free book.
Smart stories and approaches from one of the best new business leaders in advertising A must read if you are in pitches.

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