↠´ Read ☆ How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee by Lawrence L. Steinmetz ↠´ I found a good deal of the information useful That said much of what was written was applicable to different business models and larger business than my own Particularly B to B business models Still the general points are fairly broadly applicable and will still be useful in my B to C online model.
When the bottom lines are under pressure, this book should be helpful to maintain the most important part of ANY business I got this book because it was recommended so heavily in Arbitrage The authoritative guide on how it works, why it works and how it can work for you It is an interesting and useful book to read when you re thinking about pricing It included really eye opening calculations on how many you need to sell when you reduce your margin by only a little bit The intended audience was apparently salesmen As a result, I had The Spirit of Radio by Rush stuck in my head the entire time I was reading this For the words of the profits were written on the studio wall Concert hall And echoes with the sound of salesmen Of salesmen Yeah, that got annoying.
But anyway, this was a great book that everyone starting out in business should read I had already come to the conclusion that I didn t want to work with price shoppers I ve found that my clients who pay the least are also the har
Helpful Although not a salesman or a buyer, I learned about how changing the price impacts sales volume and margins and profits Increased volume does not always equate to a better bottom line The book is directed at salespersons who represent companies, but a normal retailer can learn things as well I wish it had a bit detail on gross margins, but overall it was a very helpful book.
Praise For How To Sell At Margins Higher Than Your Competitor This Is The Complete Book For Both New And Experienced Salespeople And Business Owners To Learn And Re Learn The Essentials For Success How To Sell At Margins Higher Than Your Competitors Emphasizes The Pricing Strategies And Tactics To Increase The Market Share And Profits Of Any Organization This Is A Book That Is As Important To Presidents As It Is To Salespeople Bill Scales, CEO, Scales Industrial Technologies, Inc As The Largest Service Provider In Our Industry, We Have A Significant Market Advantage However, We Constantly Walk The Pricing Tightrope Because, As This Book So Clearly States, Business Is A Game Of Margins Not A Game Of Volume John K Harris, CEO, JK Harris Company, LLC If You Live And Die On Price, This Book Could Be Your Only Lifeline Tom Reilly, CSP, Author Of Value Added Selling And Crush Price Objections How To Sell At Margins Higher Than Your Competitors Successfully Illustrates Profitable Sales Truths To Assist Us In Selling For Maximum Return This Book S Well Researched, Logical, And Affirming Words Validate The Simple Fact That As A Premium Company We Deserve Premium Margins So, While Our Competitors Reduce Or Match Prices Out Of Fear And Scarcity, Our Managers, Thanks To This Powerful Sales Tool, Can Continue Quoting And Closing With Profitable Confidence Joe Bracket, President, Power Equipment Company I Learned A Long Time Ago That It Is Pretty Difficult To Control What My Competitors Will Do, But We Must Control What We Do Like Maintaining Margins This Book Is A Wow That Will Help My Salesmen Crack Bad Habits Sales Organizations Should Design Their Entire Training Programs Around The Content In This Book George C Giessing, President, Brusco Rich, Inc This Energizing Book Is The Right Stuff For Every Sales Force It Should Be A Required Study For Every Executive And Sales Professional Who Seeks To Be Successful David R Little, Chairman And CEO, DXP Enterprises, Inc